26,000 Cooks in the Kitchen: How the Guardian Used Reader Feedback to Design its New Website

The Guardian, founded in Britain in 1821, is one of the world’s most widely read news organizations, reaching millions of people across the globe. They’re known for being one step ahead in the journalism department, famously breaking the Edward Snowden story and many others. But until recently, the Guardian’s website looked about a decade behind the curve. That’s all changed, as they recently launched their new site – with the help of thousands of loyal readers. The Guardian launched a beta site nine months ago, and moved five percent of their audience to the site, then solicited feedback. Talk about customer engagement!

Read the details in this piece from Fast Company