When I think back to my Masters thesis and how I really thought I knew everything about being “creative” and marketing, I have to laugh. I now judge student portfolio reviews and competitions and realize how I couldn’t hold a candle the the new talent that is out there. I am sure technology has played a huge role in creating new abilities for comping collateral pieces and creating efficiencies in development, but I still don’t think I could come up with half of the great ideas and creative solutions I am now reviewing.
This video is an AMAZING concept that is perfectly executed. I wish I had the patience 🙂