Les Kollegian | Jacob Tyler

Behind the Name: How Kenneth Cole Inspired the Jacob Tyler Brand

People often ask me where our agency’s name came from. The name itself – Jacob Tyler – is named after my son, Jacob Tyler Kollegian. But the inspiration for the brand that Jacob Tyler has become, began at a clothing … Continued

Instagram’s Latest Updates Could Help Brands Reach Consumers

Visuals are a powerful way to promote your brand. The right image can capture the soul of a brand and communicate it in an instant. Instagram – the largest image-sharing site in the world – boasts 70 million images and … Continued

5 Easy Tactics to Reach Brand Enthusiasts

Do you own a gadget that you can’t wait to tell all of your friends about? Are you quick to recommend your favorite restaurant or a film you enjoyed to anyone who will listen? If so – to paraphrase the … Continued

Is Anyone Watching This? – Video Ads and Viewability

In the beginning of this millennium, around when the DVR became ubiquitous and the Internet realized its potential as the platform for content delivery, the television ad was pronounced dead. The perpetual march of technology, combined with a growing distrust … Continued

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