AXE with a great viral video…

by Les Kollegian

We often try to explain to clients the importance of creating interactive advertising campaigns that will be “viral” so they can get the benefit of potentially thousands of users spreading the word of their products and services. Many times, great campaigns can be done quite cost effectively and with low budgets. The example below (while obviously having a decent production budget thanks to the addition of actress Jaime Presley) is not only funny, but super effective. Axe, a subrand of Unilever, always follows through with their core purpose in advertising. Simply put, they make guys think they are gonna get girls by purchasing their product. Anyway, congrats to them for another great ad campaign. Enjoy.

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