SAN DIEGO, July 18, 2011 — Jacob Tyler Creative Group, a San Diego-based brand communications agency, announced today that it would expand its client services to include media planning, buying, analysis and billing. The service will allow Jacob Tyler to provide its clients dedicated media buying expertise to help them find the most effective use of their advertising and marketing dollars. The new service will be available immediately.
“We believe that offering a comprehensive toolbox of creative and strategic marketing tools is the best way to serve our clients,” says Charlie Van Vechten, president of Jacob Tyler. “By adding media planning and buying as a part of Jacob Tyler’s portfolio of services, our clients success is sure to be enhanced.”
Gina Mancuso will be the Media Director running the practice having more than 13 years experience including time spent with Cox media. She is well versed in all different forms of advertising and her extensive background in sales gives her the competitive advantage of knowing both sides of the business.
Jacob Tyler will conduct the extensive research it takes to formulate a comprehensive media plan for the client and then execute as needed. It will include the use of STRATA, a gold-standard program that will augment Jacob Tyler’s ability to hone-in on the best way to attack the client’s market. It will help create a potent advertising program including mediums such as radio, print, outdoor, sports sponsorships, direct mail, local and national cable and network television.
About Jacob Tyler:
Jacob Tyler is a full-service brand communications agency that creates brands that have meaningful and significant value. It does so through its expertise in specific areas of focus including printed collateral, web design and development, product design, online marketing, social media, and reputation management. It has been honored by the Inc. 5000 organization as one of America’s fastest growing companies in 2010, was named by the San Diego Business Journal as one of the city’s fastest growing companies, four years in row, and has been the recipient of more than twenty national design and marketing awards. Clients served include Lamkin Golf Grips, Nuvasive Inc, Active.com, Four Seasons Hotels, Hubbs Sea World Research Center, Trader Vics, Vitalyte, and Upper Deck. For more information visitjacobtyler.com.