November 4, 2014 San Diego, CA – Les Kollegian, CEO of brand communications agency Jacob Tyler – along with Grayson Lafrenz and Nicholas Slettengren of Power Digital Marketing, will deliver a presentation on the “Importance of Brand in Digital Marketing and SEO” at the Customer Engagement World conference in New York City on November 6 in room 1 from 1 – 2 p.m.
The trio will explain the importance of maintaining brand cohesion in digital marketing efforts to drive growth, engagement and conversion. “The digital marketing revolution has arrived,” said Kollegian. “Many companies have reallocated 40 percent of their marketing budgets from traditional to digital. Engagement – rather than traditional ‘selling’ – is what drives growth in today’s climate.”
The conference, held at the Javitz Conference Center, brings together marketing and branding strategists, technical experts and C-Level executives to discuss cutting edge customer engagement tools, tips, strategies and solutions.
About Les Kollegian
For Les Kollegian, great design is more than a profession – it’s a passion. Kollegian holds a Master’s in Communications Design from the University of Baltimore and has more than 20 years of experience designing brand and marketing campaigns. His forward-thinking vision for digital design and technology has provided the creative direction for established major brands in the digital marketplace. Les currently teaches as an adjunct professor at the Art Institute and is a current member of the American Institute of Graphic Arts (AIGA), the American Advertising Federation (AAF), and the Entrepreneurs Organization (EO). His clients have ranged from start-up companies to Fortune 500 firms, including Intel, Four Seasons Hotels, Ritz-Carlton Hotels, Sea World, TED, Nuvasive, Upper Deck, AT&T, and Qualcomm.
About Customer Engagement World
At the CEW conference, you will discover the secrets and strategy behind an integrated technology approach to customer engagement. With workshops, premier speakers, inspirational case histories, spirited debates, jaw-dropping technology debuts, and real-world takeaways, nothing else compares to Customer Engagement World’s educational programs. Get what you need to turn insights into action to attract, convert and keep loyal customers, and deliver the most relevant 1:1, personalized content at every touch point throughout the customer journey. For more information, visit www.cetworld.com
About Jacob Tyler
Jacob Tyler is an award-winning, full-service brand communications agency. The agency employs its expertise in brand strategy, identity and implementation – including web design and development, product design, marketing collateral, online marketing, social media and reputation management – to create meaningful brands with significant value. The agency employs a process-oriented approach to create and maintain eye-catching brands that meet its clients stated goals and objectives.
Jacob Tyler was named one of America’s fastest-growing companies in 2010 by Inc. 5000 and one of San Diego’s fastest growing companies for five years running by the San Diego Business Journal. Jacob Tyler has worked with global and national clients – including Leidos, Nuvasive, Inc., Four Seasons Hotels, AT&T, and Upper Deck – and has won more than 50 national design and marketing awards. For more information, visit jacobtyler.com