Jacob Tyler Chosen to Rebrand Downtown San Diego Partnership with a New Interactive Website

San Diego, February 19, 2013 – Downtown San Diego Partnership (DSDP) has chosen Jacob Tyler as their creative agency to invigorate their brand and develop a new interactive website. Located in the heart of downtown San Diego, the Jacob Tyler team has been personally invested in the growth of the downtown business community for over 20 years. By joining forces with DSDP, Jacob Tyler looks forward to further contributing to the downtown experience through its creative strategy and interactive expertise.

Downtown San Diego Partnership is a privately funded nonprofit 501(c) 6 business organization focused on advancing Downtown San Diego as the leading economic, cultural and governmental center of the region through leadership, advocacy and education. This includes building its membership of companies and individuals committed to strengthening the Downtown environment and acting as an advocate for improvements that stimulate business and economic growth.

Les Kollegian, CEO of Jacob Tyler, feels a deep connection to DSDP’s mission having experienced their impact on the downtown community firsthand.

“We are thrilled to work together with Downtown San Diego Partnership and be a part of a mission we truly believe in,” Kollegian said.

Jacob Tyler not only contributes their understanding of the downtown experience during business hours, but also, their many team members who live downtown and commute to work by foot offer a unique perspective of the residential and nightlife aspects. This allows Jacob Tyler to capture the full downtown San Diego story in order to effectively communicate the personality, voice and story of the Downtown community.

“In addition to branding expertise and knowledge, it was important to us that we select a team who could truly capture the vibrancy and value of downtown’s neighborhoods, culture, and climate,” said Kris Michell, President and CEO of Downtown San Diego Partnership.

“Talent. Passion. Creativity. These three words sum up the Downtown San Diego Partnership’s impression of the Jacob Tyler professional branding and design team,” Michell said. Lisé Markham, CEO of Emic Interactive Media, DSDP’s strategic marketing consultant, added “We developed a very thorough interview process meeting with several agencies to ensure the vision of the Partnership would be carried out professionally and proactively. We are confident that Jacob Tyler is the right choice for this effort.” Markham works closely with the team at Jacob Tyler to rebrand the Partnership’s corporate identity, Website, and additional special features unique to the organization.

When DSDP chose Jacob Tyler to re-develop its online presence, Kollegian felt honored to contribute his expertise to a cause that will drive the growth of the Downtown community. He looks forward to helping energize DSDP’s brand and website in a way that truly reflects their inspirational vision for Downtown San Diego.

“We live and breathe Downtown San Diego at Jacob Tyler,” said Kollegian. “We see the effects day in and day out that go unseen and now we have the opportunity to strategically communicate DSDP’s mission and showcase their amazing impact on our Downtown community.”


About San Diego Downtown Partnership:
The Downtown San Diego Partnership is a leading advocate for the economic growth and revitalization of Downtown. The Partnership works closely with regional business organizations and government agencies to identify needs, develop strategies, shape public policy and implement programs that strengthen the business climate and quality of life in Downtown San Diego.

About Jacob Tyler:
Jacob Tyler is a full-service brand communications agency that creates brands with meaningful and significant value. It does so through its expertise in brand strategy, identity and implementation, which includes web design and development, product design, printed collateral, online marketing, social media, and reputation management. It has been honored by Inc. 5000 as one of America’s fastest growing companies in 2010, was named by the San Diego Business Journal as one of the city’s fastest growing companies, five years in row, and has been the recipient of more than fifty national design and marketing awards. Clients served include Nuvasive Inc, Chicago’s Hotel 71, Four Seasons Hotels, Terranea Resort, AT&T, Rhino Vehicle Protection, Milwaukee Motorcycle Clothing and Upper Deck.

For more information about Jacob Tyler, Internet Marketing Inc., or the new partnership, please call Victoria Hodgkins at (619) 573-1061 x305.