SAN DIEGO, March 29, 2011 — Jacob Tyler, a fully integrated brand communications firm, announced it has been selected as the agency of record for Bounty Hunter, provider of Italian leathers, coats and clothing, fine belts and buckles, custom boots and hats. Jacob Tyler’s focus is to add social media to Bounty Hunter’s existing customer interaction opportunities including its retail presence in Telluride, Colorado and Scottsdale, Arizona. Jacob Tyler’s proprietary monitoring software will provide Bounty Hunter the ability to engage with customers via online conversations along with ongoing, real-time monitoring. The result is the ability to develop brand evangelists using two-way dialogue and increased customer engagement.
“We’ve seen it over and over again that by engaging customers through two-way conversations you quickly develop a deep knowledge about what is being said about your brand and who is saying it,” says Les Kollegian, CEO of Jacob Tyler. “We are successful because we provide the perfect blend of the latestsocial media best-practices along with customized strategies solely designed for the goals of our client. The result is quality brand recognition that quickly translates into measurable business success,” adds Kollegian.
“We chose Jacob Tyler to catapult us forward in our marketing and on-line efforts based on their impeccable reputation and proven track record,” says Allison Goozh, Director of Marketing for Bounty Hunter. “We believe their social media program will quickly and effectively help us transform our brand into a social success,” says Goozh.
Since 1991, Bounty Hunter has been the destination for exceptional merchandise that suits the discerning tastes of its customers. Celebrities who have shopped at the Telluride store include A-listers like Justin Timberlake, Jessica Biel, Tom Cruise, Katie Holmes, Barry Sonnenfeld, Jeff Daniels, Brian Dennehy, Charlie Daniels, Bob Dylan, and Steve Stills. One reason is likely the kind of brands offered like Gimo’s Italian leathers, Rails , Chan Luu bracelets, James Jeans, Post’Age Denim, and Emu just to name a few. It also showcases original paintings and jewelry from Roger Mason and sculptures from Kevin Box.
With the grand opening of its new Scottsdale location in December 2010, the company continues to take pleasure in being the source for the world’s finest handmade hats, boots and clothing, outfitting locals and visitors in timeless apparel worn elegantly around the world. Most of the labels carried are exclusive to Bounty Hunter and cannot be found in other stores. And starting this year, the company will be selling exclusive fashion goods under the Bounty Hunter private label; products that are strictly Italian, French and U.S. made.
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About Jacob Tyler
Jacob Tyler consists of experienced marketing, design, media, and software development professionals. It is a full-service, brand communications firm specializing in printed collateral, web design and web development, product design, online marketing, SEO and social media, and reputation management. At the heart of the Jacob Tyler team is the simple belief that results speak for themselves. Beauty, style and eloquence can and should be elements of any campaign, but regardless of how trendy or sophisticated an ad, datasheet, or press release may be, what counts is whether or not you get the results needed. For more information visit http://jacobtyler.com.