Jacob Tyler and COVERPLAY create a feeding frenzy in The Shark Tank

San Diego – August 31, 2009 — COVERPLAY, along with the company’s owners and now Shark Tank entrepreneurs appeared on ABC’s hit TV show The Shark Tank on Sunday August 30, 2009. COVERPLAY business partners, Allison Costa and Amy Feldman impressed the Shark Tank investors with their business savvy and the potential of their product and company.

COVERPLAY initially approached Jacob Tyler with a great idea in need of strategy and direction, so JTCG was tasked with helping to build their brand from the ground up. JTCG created all marketing collateral, product packaging, and the Web site for the COVERPLAY business. After launching the website, JTCG helped promote COVERPLAY to major retailers and hotel chains nationwide.

JTCG strategized with COVERPLAY owners to develop the initial application video for COVERPLAY, hoping to be chosen as a competing business on the Shark Tank. Additionally, JTCG worked with the team to create their posters, business pitch and presentation for the show. “Jacob Tyler was incredibly helpful in producing a phenomenal brand that has gained an enormous amount of recognition. We feel it was very helpful for our business to be chosen for the show,” said Allison Costa, COVERPLAY owner. “COVERPLAY’s business pitch was clever and commanded the attention of ABC’s producers, as well as the investors. Without Jacob Tyler’s creative approach, our presentation would not have been as effective.”

“We took COVERPLAY’s amazing idea and turned it a fun brand that is now nationally recognized. We love helping start-up businesses create an effective creative and marketing strategy and we are ecstatic to see COVERPLAY reach this kind of visibility,” said Les Kollegian, JTCG Owner and Creative Director. “Jacob Tyler caters to both up-and-coming as well as long-term entrepreneurs similar to the ones seen on The Shark Tank. The success of COVERPLAY will help other potential entrepreneurs and small start-up companies realize they can turn their concept into a reality with the help of Jacob Tyler or other creative agencies. Great design and marketing is important to EVERY business.”

The COVERPLAY segment begins at 30:40 in the video. Feel free to skip directly to that portion of the video.


Founded in 2000, Jacob Tyler Creative Group is a tightly knit group of talented and experienced marketing, media, and software development professionals. A San Diego web design firm, Jacob Tyler specializes in printed collateral, Web design and development, product design, and online marketing. The company is headed by Les Kollegian and has created campaigns for Lamkin Grips, College magazine, Tru Health, and Trader Vic’s. To read more, please visitjacobtyler.com.