SAN DIEGO, August 23, 2011 — Les Kollegian, CEO of Jacob Tyler Creative Group, a nationally-acclaimed, full service branding communications firm, has been selected as a panel judge for the International Creativity Awards’, 41st annual Print and Packaging competition.
Winners will be selected from a variety of categories, including print, publications, packaging, illustration, photography, typography, and green designs. Awards will also be broken out into sectors, such as food and beverage, home and garden, and more. One winner will be awarded the Best in Class Platinum award, the groups’ highest distinction. All of the winners will appear in a hardcover book, available in all major book stores, nationally and internationally.
“Jacob Tyler was founded on the premise that creative campaigns should not only be aesthetically pleasing, but have the power of conversion,” said Les Kollegian, CEO of Jacob Tyler. “When we design a campaign for our many clients, we ask ourselves what will draw in the consumer and result in the utilization of the advertised goods and services. I will view entries through the same lens, and reward what looks good, and more importantly, sells well, when I jud