SAN DIEGO, November 14, 2011 — Today, Jacob Tyler, a nationally-acclaimed, full-service brand communications agency based in San Diego, was selected by TowelMate to head its national brand and product launch. Jacob Tyler will orchestrate all aspects of the launch ranging from product packaging to consumer marketing.
“We always love the challenge of bringing new products to market and building brands from the ground up.” said Les Kollegian, CEO of Jacob Tyler. “We also love helping to develop the product line and business revenue models which is a key reason the TowelMate team chose Jacob Tyler to become their Agency of Record. We have discussed the brand and marketing strategy with TowelMate executives and firmly believe we will create a fresh and memorable brand that is quickly embraced by consumers.”
The first TowelMate product to be offered is its gym towel that consists of a plush, labeled, two-sided towel, so users have one side to clean their face and the other, their fitness equipment. Embedded between the two sides is a germ-barrier, which significantly reduces contact with bacteria, fungus, staph, and other germs. TowelMate also has a hidden plastic, zippered pouch, to store keys and valuables, as well as a retractable bungee cord to fasten it to exercise equipment. Jacob Tyler will be instrumental in helping TowelMate to release new and innovative products for beach, pool, golf, and more.
About Jacob Tyler:
Jacob Tyler is a full-service brand communications agency that creates brands with meaningful and significant value. It does so through its expertise in brand strategy, identity and implementation, which includes web design and development, product design, printed collateral, online marketing, social media, and reputation management. It has been honored by Inc. 5000 as one of America’s fastest growing companies in 2010, was named by the San Diego Business Journal as one of the city’s fastest growing companies, five years in row, and has been the recipient of more than fifty national design and marketing awards. Clients served include Nuvasive Inc, Chicago’s Hotel 71, Four Seasons Hotels, Terranea Resort, AT&T, Rhino Vehicle Protection, Milwaukee Motorcycle Clothing and Upper Deck.