San Diego, January 21, 2013 – San Diego-based brand communications agency, Jacob Tyler (JT) has announced the launch and rebrand of Out of Africa Wild Animal Park (OOA) located in Sedona, Arizona. OOA selected JT to develop a new logo and interactive web design with a focus on showcasing the mission of the park and enhancing site usability to increase ticket sales. As well, JT was tasked with increasing fan “likes” and consumer interest with ongoing social media management and engagement on various social platforms.
In scouting an agency fit for the job, OOA took its search nationwide, considering both boutique shops and large web design firms. Among a sea of qualified teams, JT was chosen to develop a partnership due to its full-service offering and ability to deliver award-winning creative as well as monitoring site growth and conversion.
“We were really excited to begin our partnership with OOA because we knew we would have a great opportunity to showcase the voice of their brand through our redesign,” said Jacob Tyler CEO and CCO Les Kollegian. “We had no idea how exciting the environment was at OOA and how close park visitors could get to the animals. Frankly, I haven’t seen anything like it anywhere. We are extremely happy with the final product Jacob Tyler has created and look forward to helping OOA continue grow in 2013. The new site really captures the essence of the park and is almost as interactive and visually compelling as being there in person.”
By measuring various site analytics, Jacob Tyler’s team of web specialists will extend OOA’s online capabilities and drive visitor traffic. While developing the new Website presence, over the past 12 months, JT has grown OOA’s Facebook community over 2,000% solely through viral engagement and organic growth. In December 2011, OOA started with 390 fans and now has over 7,800. JT has also grown the park’s twitter presence over 40%.
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About Out of Africa Wildlife Park:
Out of Africa Wildlife Park’s goal is to create the ultimate animal adventure for all ages, one steeped in fun, immersed in learning, and inspired by a living and colorful world of astonishing wildlife. OOA strives to foster an appreciation of our planet’s wild areas, and their wondrous inhabitants by supporting and promoting conservation awareness and action, practicing exemplary animal care, providing education and learning experiences, and establishing broad community support, through a peaceful and interactive relationship with our animal friends, who touch our hearts. Please visithttp://www.outofafricapark.com/ for more information.
About Jacob Tyler:
Jacob Tyler is a full-service brand communications agency that creates brands with meaningful and significant value. It does so through its expertise in brand strategy, identity and implementation, which includes web design and development, product design, printed collateral, online marketing, social media, and reputation management. It has been honored by Inc. 5000 as one of America’s fastest growing companies in 2010, was named by the San Diego Business Journal as one of the city’s fastest growing companies, five years in row, and has been the recipient of more than fifty national design and marketing awards. Clients served include Nuvasive Inc, Chicago’s Hotel 71, Four Seasons Hotels, Terranea Resort, AT&T, Rhino Vehicle Protection, Milwaukee Motorcycle Clothing and Upper Deck.
For more information about Jacob Tyler, Internet Marketing Inc., or the new partnership, please call Victoria Hodgkins at (619) 573-1061 x305.