San Diego, July 18, 2012 – San Diego-based brand communications agency, Jacob Tyler has announced that real estate marketing service Zurple, Inc. is now the newest addition to their growing client family. Zurple, a behavior-based marketing platform that connects real estate agents with serious homebuyers, selected Jacob Tyler to develop an interactive web design that will measure and adapt the company’s overall marketing communications strategies.
While scouting an agency fit for the job, Zurple took its search nationwide, considering both boutique shops and large web design firms. Among a sea of qualified teams, the selection boiled down to which design firm could meet Zurple’s expectations for talent, tenacity and creativity.
“Zurple rises above a crowded marketplace because we are highly attuned to the needs of our market and we employ creativity and innovation to solve tough business problems,” said Zurple Chief Executive Officer Robert Schulte. “Through an extensive search to find a web design firm that exhibits those same best-in-class qualities, we found Jacob Tyler. Their work has presented Zurple with a clean, crisp design strategy that elevates our brand.”’
Jacob Tyler plans to design a website that will attract agents, increase market awareness and build credibility for the young company. By measuring various site analytics, Jacob Tyler’s team of web specialists will extend Zurple’s online capability and drive visitor traffic.
“Simple and usable web design is critical, especially for an online service provider focusing on lead generation for its client base,” said Les Kollegian, CEO of Jacob Tyler. “We are enthusiastic about creating a site that visually matches the simplicity and quality of Zurple’s service.”
As an online lead generator, Zurple’s unique business model has quickly propelled the company within the real estate industry. Through its advanced algorithm system, Zurple analyzes online buyer behavior linking real estate agents to prospective buyers. With Jacob Tyler’s creative aid, Zurple looks to generate its own distinct brand identity while providing a site that is easily navigable site to its users.
Jacob Tyler’s 14 years of experience in creative web design and marketing has a proven track record for services companies of all sizes. Their distinct design process offers a complete service to clients by conceptualizing, designing and maintaining the website.
To see more of Jacob Tyler’s web design portfolio, please visit: http://jacobtyler.com/web-design.php.
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About Zurple, Inc.:
Zurple, Inc. is a data-driven real estate marketing service that uses proprietary analytics models to identify when an online shopper is at the optimal point to receive personalized, relevant and timely communications from a real estate agent. In addition to generating leads for agents, the Zurple service tracks and differentiates these leads by their online behavior, and automatically generates personalized communications on behalf of its agents. Headquartered in San Diego, Zurple now serves more than 3,000 agents nationwide.
About Jacob Tyler:
Jacob Tyler is a full-service brand communications agency that creates brands with meaningful and significant value. It does so through its expertise in brand strategy, identity and implementation, which includes web design and development, product design, printed collateral, online marketing, social media, and reputation management. It has been honored by Inc. 5000 as one of America’s fastest growing companies in 2010, was named by the San Diego Business Journal as one of the city’s fastest growing companies, five years in row, and has been the recipient of more than fifty national design and marketing awards. Clients served include Nuvasive Inc, Chicago’s Hotel 71, Four Seasons Hotels, Terranea Resort, AT&T, Rhino Vehicle Protection, Milwaukee Motorcycle Clothing and Upper Deck.
For more information about Jacob Tyler, Zurple Inc., or the new partnership, please call Tomas Urtasun at 619-233-7778 or email at tomas.urtasun@focuscominc.com.