Jacob Tyler’s brand development for Soundcast’s Melody speakers catalyst for placing product in 400-plus retailers

Jacob Tyler, an award-winning, San Diego Web Design and full-service, brand communications agency, announced today that their brand and web development for Soundcast’s new Melody product helped place it in more than 400 retailers nationwide.

The full suite of digital and offline marketing collateral also served as the foundation to land the portable Bluetooth speaker numerous awards and positive reviews.

“To support the product launch, we built the Melody brand from the ground up. Jacob Tyler designed and developed a responsive website, point-of-purchase displays, and print and in-store collateral to successfully launch the new consumer electronics brand” said Charles Van Vechten, President of Jacob Tyler. “Our intention was to effectively communicate a feature-rich and high-tech product to the female audience, while staying true to the level of high-end quality audio products the company delivers.”

Jacob Tyler developed an aspirational brand for Melody, inspired by a unique female persona after uncovering the target market. The branding team created an original logo script, packaging design and content strategy. During this process, Jacob Tyler developed iconography to communicate all features through a visual language. In order to depict the luxury experience of Melody, the agency’s team also directed lifestyle photo shoots that were part of the product’s microsite, advertising and point of purchase materials including a full-line brochure.

“Ultimately, Jacob Tyler built a brand foundation to support our highly successful national launch,” explained Mike Weaver, President for Soundcast’s Melody product. “There is no doubt that the strategy and creative efforts lead to several prestigious awards, and helped to drive sales of the speaker.”

Some of those awards included the International CES Innovations 2014 Design and Engineering Honoree and the 2013 Excite! Technology Integrator award. Melody also received Editor Choice Awards for both Digital Trends and PC Magazine.

About Soundcast
Located in San Diego, Soundcast Systems delivers high performance wireless speakers and solutions. They’re the first in the industry to get it right. That’s because they’ve developed the technology to produce the best wireless range and ultimate audio experience so you can take your music everywhere you go. It’s sound that speaks for itself and literally cuts through the noise of competitors. With a full line of Portable Music Systems and Wireless Audio Solutions, backed by over ten years of audio, battery and wireless technology research and development, Soundcast innovations have paved the way for the industry. Featuring a weather-resistant enclosure and industry leading battery life, their products are made for indoors and outdoors all-day play. Learn more at www.gosoundcast.com.


About Jacob Tyler:
Jacob Tyler is a full-service brand communications agency that creates brands with meaningful and significant value. It does so through its expertise in brand strategy, identity and implementation, which includes web design and development, product design, printed collateral, online marketing, social media, and reputation management. It has been honored by Inc. 5000 as one of America’s fastest growing companies in 2010, was named by the San Diego Business Journal as one of the city’s fastest growing companies, five years in row, and has been the recipient of more than fifty national design and marketing awards. Clients served include Nuvasive Inc, Chicago’s Hotel 71, Four Seasons Hotels, Terranea Resort, AT&T, Rhino Vehicle Protection, Milwaukee Motorcycle Clothing and Upper Deck.

For more information about Jacob Tyler, Internet Marketing Inc., or the new partnership, please call Victoria Hodgkins at (619) 573-1061 x305.