Monte De Piedad Reignites its Brand with New Website

January 25, 2015, San Diego, CA – Monte de Piedad® – one of the nation’s largest family-owned pawnbroker companies with 13 locations throughout San Diego County – recently launched its new engaging, customer-focused website. In an effort to enhance the pawning experience, Monte De Piedad hired brand communications agency Jacob Tyler to re-envision its brand, expand its clientele and create a more meaningful experience for Monte De Piedad’s customers.

“We have a 34-year-long history of helping our customers find smarter financial solutions and avoid economic hardships,” said Omar Anzar, CEO.  “We wanted our brand to portray our services to the community in a positive, uplifting manner.”

Jacob Tyler created a responsive website that focuses on the features and benefits of pawning as seen from the eyes of consumers. “We wanted to create not only a visually pleasing and user-friendly site, but an overall positive experience for Monte De Piedad’s customers,” said Jacob Tyler Creative Director Michelle Peck. “Monte De Piedad has built a longstanding strong trust with its clientele, and we made sure the brand and website reflected that trust.”

The new website features an intuitive layout that clearly focuses on Monte De Piedad’s services and benefits, and includes a blog, testimonials and a forthcoming online shopping option. See the website at


About Monte De Piedad

Voted San Diego’s Best Pawn Shop in 2014, Monte de Piedad® is now one of the nation’s largest family-owned pawnshop companies with 13 locations throughout San Diego County. Our reputation speaks for itself. We provide immediate non-recourse cash loans, or pawn loans, for our customers, who secure them with collateral. In addition, we also carry a wide array of top merchandise available for sale at discounted prices. More importantly, however, Monte de Piedad® represents a 34-year-long history of helping our customers find smarter financial solutions and avoid economic hardships for generations. We have built a solid reputation of trust within every community we have a location, and it is this partnership that has made us so successful.


About Jacob Tyler

Jacob Tyler is an award-winning, full-service brand communications agency. The agency employs its expertise in brand strategy, identity and implementation – including web design and development, product design, marketing collateral, online marketing, social media and reputation management – to create meaningful brands with significant value. The agency utilizes a process-oriented approach to create and maintain eye-catching brands that meet its client’s goals and objectives. Jacob Tyler has been named one of America’s fastest-growing companies by Inc. 5000 and one of San Diego’s fastest growing companies for five years running by the San Diego Business Journal. Jacob Tyler has worked with global and national clients – including Leidos, Nuvasive, Inc., Four Seasons Hotels, AT&T, and Upper Deck – and has won more than 50 national design and marketing awards. For more information, visit