San Diego-based iTAN Brings on Jacob Tyler in Strategic Marketing Partnership

San Diego, July 2, 2012 – Jacob Tyler, San Diego’s leading brand communications agency, has announced they have been chosen as the new Agency of Record (AoR) for iTAN, a premier tanning salon and spa with 26 locations in Southern California. As the brand’s official AoR, Jacob Tyler will provide iTAN with creative strategy, marketing, and advanced analytic measurement expertise to help build brand awareness locally, increase store sales through an enhanced customer membership model, and generate franchise growth.

As one of Southern California fastest growing tanning salons, iTAN provides clients with a stylish salon equipped with the most up-to-date amenities, tanning methods, and technologies. Not only does iTAN help patrons bronze in state-of-the-art tanning beds, they also specialize in sunless spray tans and spa services including: teeth whitening, body wraps, aqua massages, Lumiere facials, and more.

“We are very excited that iTan approached Jacob Tyler to work on their rebrand for 2013,” said Les Kollegian, CEO of Jacob Tyler. “They have built a great brand already in San Diego and we truly believe we can succeed in building brand equity and developing their business throughout Southern California and nationally. Like us, they are extremely passionate about what they do and a client that we can really connect with. We are thrilled to have iTan as a part of our San Diego family.”

As an element of the relationship, Jacob Tyler will provide iTAN with ongoing strategy and marketing execution, graphic design, advertising creative, web design and development, and interactive services including social media marketing and search engine optimization.

“It was refreshing to find a full-service brand communications agency that understands franchising and our unique offering of providing services where a person can experience beauty that is accessible, attainable, and enhances one’s natural features, “ said Faraje Kharsa, CEO and Founder of iTAN Franchising, Inc. “We are thrilled to be working with yet another San Diego company that shares our passion for a healthy lifestyle.”

Faraje Kharsa opened up the first iTAN location in Encinitas on April 11, 2001. With the vision of creating long-lasting and successful salons, Kharsa invested in spreading the message of smart tanning and lifestyle solutions to help men and women alike look and feel their best in their daily lives. Kharsa’s passion for helping people live better has paved the way for iTAN to be voted the A-List Best Tanning Salon in San Diego for the past four years in a row.

iTAN prides itself on its friendly and knowledgeable staff and relaxing environment, with every location being fully committed to making the best possible experience for every customer. iTAN offers a variety of tanning and beauty services that range from UV-free spray tanning and smart tanning beds, to self-administered spa services.

Presently, iTAN has twenty-six locations throughout San Diego and the Inland Empire.


About iTAN:
iTAN is committed to making the best possible experience for every customer. With 21 locations throughout San Diego and five in the Inland Empire, iTAN offers clients the latest in sun, spray and spa technology, making its services convenient, luxurious and affordable. The Smart Tan certified tanning consultants are friendly, approachable and well-educated on the proper ways to achieve the ultimate tan. iTAN Sun Spray Spa has been voted San Diego’s number one tanning salon by the community, four years in a row, on 10 News A-list Awards. Offering a multitude of sun, spray and spa services, iTAN customers are promised absolute beauty satisfaction from head to toe.

For more information on iTAN visit

About Jacob Tyler:
Jacob Tyler is a full-service brand communications agency that creates brands with meaningful and significant value. It does so through its expertise in brand strategy, identity and implementation, which includes web design and development, product design, printed collateral, online marketing, social media, and reputation management. It has been honored by Inc. 5000 as one of America’s fastest growing companies in 2010, was named by the San Diego Business Journal as one of the city’s fastest growing companies, five years in row, and has been the recipient of more than fifty national design and marketing awards. Clients served include Nuvasive Inc, Chicago’s Hotel 71, Four Seasons Hotels, Terranea Resort, AT&T, Rhino Vehicle Protection, Milwaukee Motorcycle Clothing and Upper Deck.

For more information about Jacob Tyler, Internet Marketing Inc., or the new partnership, please call Tomas Urtasun at 619-233-7778 or email at