San Diego World Trade Center partners with Jacob Tyler for a brand refresh.

SAN DIEGO – January 6, 2009 – Coinciding with a move to new offices in the San Diego Airport Authority, San Diego World Trade Center has selected Jacob Tyler Creative Group (JTCG), San Diego’s fastest-growing marketing communications firm, to handle the rebranding of their organization.

The San Diego World Trade Center (SDWTC) provides comprehensive international trade services and key global contacts to facilitate and expand trade for regional worldwide clients. They work with internationally recognized brands like FedEx, Sony and Callaway to promote the exchange of information, increase communications and expand member connections.

“This physical move marks a mental refresh around our purpose and our goals,” says President and CEO, Bella Heule. “We need to get our name out there and let business owners know about the incredible array of resources available thorough our organization.”

The San Diego World Trade Center acts as a matchmaker and reference for members, providing data on overseas markets and suppliers. Members benefit from counseling at each step of the export and import process. The staff resources and proprietary networks of SDWTC work to connect members with the full range of international business opportunities.

SDWTC has selected the agency for logo and tagline re-fresh, as well as a full website update. A new social media platform will be launched in mid-February, along with the new website, to expand reach and connectivity of the organization’s online presence.

“We’re excited to work with this prominent organization and help advance the economic success of the San Diego community,” says JTCG owner and Creative Director Les Kollegian. “The marketing and trade services that SDWTC offers to its members are impressive. We saw a clear opportunity to help connect them to today’s business community using the latest interactive tools. We feel like we can definitely help them improve value to their current members and increase their overall membership in 2009.”


Les Kollegian was recently recognized by The San Diego Business Journal as a finalist for San Diego’s 2008 Most Admired CEOs. Founded in 2000, Jacob Tyler Creative Group is headed by Les Kollegian has created campaigns for Intel, FOX TV, America Online, Chili’s, Gateway, US Playing Cards, and Qualcomm. To read more, please

To interview Les Kollegian, contact Brooke Mason – 619-696-8776

The San Diego World Trade Center (SDWTC) is an organization dedicated to positioning San Diego and its businesses for international recognition and global market success. Comprised of over 309 members in 90 countries and affiliated with an international network of over 750,000 international trading corporations, the SDWTC is the established forum for San Diego businesses and organizations to acquire international information, communications and connections. The SDWTC leverages a global network of World Trade Centers and affiliate partners to provide key global contacts and international trade services for regional and worldwide clients to facilitate and expand trade. Visit