Two of San Diego’s most exclusive health clubs award their Rebranding efforts to Jacob Tyler Creative Group

SAN DIEGO, CA – DECEMBER 14, 2009 – San Diego Sports has chosen Jacob Tyler Creative Group (JTCG) as the official agency of record. San Diego Sports offers state-of-the-art fitness facilities to members at The Sporting Club in UTC as well as La Jolla Sports Club in the village of La Jolla.

The Sporting Club has long held a reputation for being the pinnacle of luxurious fitness facilities in San Diego. The Clubs offer an extensive list of services and amenities. Members can take advantage of everything from group ex classes and specialty classes like pilates, to spin and yoga. They also enjoy training with master trainers, luxurious locker rooms, an organic juice bar, and a full day spa.

”San Diego Sports wanted to find a well-rounded creative agency that could effectively handle every aspect of their marketing needs for both clubs – all geared at building new leads. Aside from our award-winning creative, we were chosen because of our many successful experiences with clients in the fitness industry. We are eager to build leads for the clubs and help reinvigorate their brand,” said Charlie Van Vechten, Partner and Print Creative Director at JTCG.


Founded in 2000, Jacob Tyler Creative Group is a comprehensive, full-service brand communication agency made up of talented and experienced marketing, media, and software development professionals. Jacob Tyler specializes in printed collateral, web design and development, product design, and online marketing. The company is headed by Les Kollegian and Charlie Van Vechten, and has created campaigns for Lamkin Golf Grips, Hubbs-Sea World, Active Network, and Qualcomm. For more information about Jacob Tyler, including a full list of services, please visit