Upper Deck turns to Jacob Tyler for a corporate brand refresh and design of licensed property Web sites.

San Diego, CA – August 2, 2010 – Upper Deck, one of the leading sports and entertainment trading card and collectibles company since 1988 has chosen Jacob Tyler to redesign their corporate Web site as well as handling design of licensed property sites. Jacob Tyler will begin the relationship by creating the new design for the Hello Kitty Web site. 

“Prior to searching for an agency to help us with our brand initiatives, we had handled most design in-house”, said Jodi Wasserman, Senior Marketing & Events Manager at Upper Deck. She then added, “we had interviewed several agencies and finalized our decision with Jacob Tyler based on their results-based mentality, success in developing brands, and frankly just a great comprehensive client list and portfolio. 

Les Kollegian stated, “I used to be a huge baseball card collector and LOVED Upper Deck and the quality of their cards. Ironically, my first career was designing sports-based and collectible card games for their competition, Donruss and US Playing cards.” He added, “this is a huge win for Jacob Tyler and we are thrilled that Upper Deck has chosen us to invigorate their online presence as well as their entertainment product line. We hope we can continue to create a strong emotional connection with Upper Deck customers and extend the brand to a whole new market of young sports and entertainment fans.” 

Jacob Tyler will begin various projects toward the end of August and maintain an ongoing relationship with Upper Deck to re-launch their new site in 2011. 


Founded in 2000, Jacob Tyler Creative Group is a full-service brand communication agency composed of talented and experienced marketing, design, and development professionals. Jacob Tyler specializes in brand strategy, identity, print collateral, web design and development, product design, online marketing, and search engine optimization. The company is headed by Les Kollegian and Charlie Van Vechten, and has worked with highly visible clients such as Intel, Lamkin Golf Grips, Qualcomm, Four Seasons Hotels and Resorts, Venetian Hotel Las Vegas, Hubbs-SeaWorld Research Institute, Stroller Strides, Active.com, and San Diego Symphony. For more information about Jacob Tyler, including a full list of services, please visit jacobtyler.com