Vitalyte Hires Jacob Tyler to Re-energize their Energy Drink Brand…

SAN DIEGO – March 25, 2010 – Vitalyte has chosen Jacob Tyler Creative Group as their official Agency of Record. Vitalyte, a leader in the sports and energy-drink industry for over 30 years, offers a wide variety of electrolyte replacement products through retail channels and direct to consumers online.

Vitalyte challenged the creative team at Jacob Tyler to develop and implement a refreshing brand strategy and online presence that would allow them to compete with industry giants like Gatorade, Powerade and Propel. In addition to re-designing the website, Jacob Tyler has been tasked with creating aninteractive marketing strategy that will integrate SEO, Social Media, and Eblast campaigns that will be cohesive with the invigorated brand strategy and enable Vitalyte to expedite growth virally online.

In conjunction with the new launch of the Vitalyte ready-to-drink product line, Jacob Tyler will develop an enhanced web presence that will create brand equity and awareness for the new line, as well as showcase all Vitalyte products. Initially, Jacob Tyler will focus on interactive campaigns and search engine optimization (SEO). After launch, JTCG will develop grass roots campaigns and additional marketing collateral to improve consumer awareness. From there, Jacob Tyler will incorporate social media development, marketing and off-site SEO. “The tactical blend of SEO, social media strategies and print-based marketing collateral will drive qualified leads to the new site while simultaneously expanding Vitalyte’s offline customer base, said Les Kollegian, Partner and Interactive Creative Director at Jacob Tyler. “Through aggressive conversion testing and other measurement techniques, Jacob Tyler will proactively track the campaign’s success in all of Vitalyte’s primary, secondary, and tertiary markets.”

“After months of interviewing several qualified agencies, we ultimately chose Jacob Tyler as our official agency of record due to their dynamic creative experience in consumer product branding,” said Evan Lucas, VP of Marketing at Vitalyte. “We look forward to a strong partnership as well as a comprehensive marketing strategy that will invigorate the Vitalyte brand and take us to the next level.”


Founded in 2000, Jacob Tyler Creative Group is a full-service brand communication agency composed of talented and experienced marketing, design, and development professionals. Jacob Tyler specializes in brand strategy, identity, print collateral, web design and development, product design, online marketing, and search engine optimization. The company is headed by Les Kollegian and Charlie Van Vechten, and has worked with highly visible clients such as Intel, Lamkin Golf Grips, Qualcomm, Four Seasons Hotels and Resorts, Venetian Hotel Las Vegas, Hubbs-SeaWorld Research Institute, Stroller Strides,, and San Diego Symphony. For more information about Jacob Tyler, including a full list of services, please visit