Overview

Located in Rancho Palos Verdes, California, Terranea Resort occupies over 100 acres overlooking the Pacific Ocean. With a desire to reflect the heritage of its location and to embrace sustainability, Terranea has created a truly unique and lavish oceanfront experience.

Challenge

Jacob Tyler was tasked by the developer of this $600 million project to build the entire brand from the ground up. We worked closely with key management to ensure our branding and marketing solutions not only enhanced their vision, but also addressed sustainability—all while maintaining a high-end and luxurious product.

Solution


Our team developed the full resort color palette to create cohesion between their customers in-room and resort experience, as well as all marketing collateral. We created all identity and marketing materials including in-room collateral, spa identity, golf course branding, event and catering materials, and resort advertising. The resort uses our brand guidelines to this day and works with us to design all stationery and collateral packages for the resort.
Terranea Print Collateral

Creating a Brand Story


Brand Moodboard

Brand Moodboard

Corporate Identity Evolution

Corporate Identity

Business Suite

Business Suite

Creative Strategy


Brochures & Marketing Collateral

Map Design & Brochure Collateral

Resort Collateral

Resort Collateral

Results

The Jacob Tyler team has done an extraordinary job!
We couldn’t be more pleased with their work, and look forward to partnering with them on all of our future projects. — Terri A. Haack
Executive Vice President & Managing Director, Terranea Resort
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