Advertising Campaign | Jacob Tyler

On the Fourth Day of Creative: MaxLinear

As told by our Interactive Art Director, Azenith “Zee” Salenga… On the fourth Day of Creative, I present to you the 2015 MaxLinear IBC Convention posters! MaxLinear is a technology company specializing in high-performance broadband and networking semiconductors. We were … Continued

7 Brand Launch Rules For Start Ups

Over the last few of years, San Diego has experienced a significant rise in startup companies. In one six month period last year, 228 companies formed in the area! To those of us who live here in America’s Finest City, this is … Continued

17 Quotes on Design Philosophy From Apple’s Sir Jony Ive

Recently, Apple announced it was “promoting” its lead designer, Jony Ive. The promotion is little more than a title change, as Ive has led Apple’s world-changing product design since joining the company in 1996. “Sir” Jony Ive (he’s been knighted … Continued

5 Themes from Interactive Day San Diego, 2015

Ah, Interactive Day. The one day a year when Southern California’s best, brightest and most innovative digital marketers convene to remind each other just how behind the curve they are. It is a day of inspiration and excitement and anxiety … Continued

5 Easy Tactics to Reach Brand Enthusiasts

Do you own a gadget that you can’t wait to tell all of your friends about? Are you quick to recommend your favorite restaurant or a film you enjoyed to anyone who will listen? If so – to paraphrase the … Continued

Is Anyone Watching This? – Video Ads and Viewability

In the beginning of this millennium, around when the DVR became ubiquitous and the Internet realized its potential as the platform for content delivery, the television ad was pronounced dead. The perpetual march of technology, combined with a growing distrust … Continued

Attention Retailers: Facebook Product Ads Have Arrived

Remember the days of catalogue shopping? A slew of catalogues would arrive on your doorstep – JC Penny, Eddie Bauer, Sears, etc. – and you’d flip through hundreds of pages to find the items that you wanted or needed. While … Continued

5 Simple Rules to Create Impactful TV Ads

Every brand wants new customers and will do what it takes to engage them. Though there are now a bevy of mediums through which to advertise, TV remains the most prestigious – and most expensive option. As we saw during the … Continued

Is Your Facebook Ad Relevant? With the Social Network’s New Scoring System, It’s Easy to Tell

More than one billion people use Facebook. Chances are, a large portion of your audience uses the ubiquitous social network too. Just about every brand has a Facebook page (or should), but with the rise of Facebook advertising, more brands … Continued

The Jacob Tyler Super Bowl Ad-wards

It’s that time of year again: the advertising orgy known as the Super Bowl. Each year, brands line up to pay a sum greater than the GDP of the country of Burundi to spend 30 seconds on the world stage … Continued

Check out what we're up to...