Before & After | Jacob Tyler

7 Brand Launch Rules For Start Ups

Over the last few of years, San Diego has experienced a significant rise in startup companies. In one six month period last year, 228 companies formed in the area! To those of us who live here in America’s Finest City, this is … Continued

17 Quotes on Design Philosophy From Apple’s Sir Jony Ive

Recently, Apple announced it was “promoting” its lead designer, Jony Ive. The promotion is little more than a title change, as Ive has led Apple’s world-changing product design since joining the company in 1996. “Sir” Jony Ive (he’s been knighted … Continued

Google to Penalize Non-Mobile Friendly Websites in Search

If you’ve been putting off upgrading your existing website to a responsive web design, it’s officially time to reconsider. Starting on April 21, 2015, Google will begin penalizing non-“mobile-friendly”(read, non-responsive websites) by downgrading those websites’ rank on Google searches. In … Continued

Sex Sells Baby…Carrots?

If you have not heard already, MDC Partners Agency Crispin Porter & Bogusky is lending a hand to the Carrot industry to launch a $25 million campaign to position baby carrots in “sleek, junk food packaging” in order to boost … Continued

Jumping the Shark, err Raven

As a follow up to our respect for Old Spice’s most recent campaign featuring Isaiah Mustafa, we’ve taken interest in (along with everyone else in the industry) where Weiden and Kennedy’s creative design forces will take the brand next. Problem … Continued

COVERPLAY – Shark Tank Entrepreneurs

by Jonathan Marshall COVERPLAY, Jacob Tyler’s web design and brand strategy client and now Shark Tank entrepreneurs appeared on ABC’s hit TV show The Shark Tank last night. COVERPLAY business partners, Allison Costa and Amy Feldman impressed the Shark Tank … Continued

XTERRA Wetsuits San Diego Web Design Before & After

XTERRA Wetsuits approached Jacob Tyler in late 2008 to re-brand the company for 2009 with a new look and feel and brand campaign to cross over all collateral. The goal was to increase their brand recognition in the triathlete market … Continued

World Trade Center Before and After Web Design and Corporate Identity

In late November 2008 I was lucky enough to be honored as one of San Diego’s most admired CEO’s by the San Diego Business Journal and attended a rather large event in downtown San Diego. One of my peers, Bella … Continued

COVERPLAY – Web Design Before and After

COVERPLAY, the first slip cover designed for play yards, came to JTCG with an amazing product and a Web site that really didn’t tell the story. Furthermore, it wasn’t very user friendly and certainly didn’t resonate with their target market…moms. … Continued

DDI – Brand Redesign Before and After

Jacob Tyler has designed and re-designed Web sites for over 9 years now. Most often, we are tasked to re-brand a company and create a new Web site and corporate identity. At this point, I would say we have done … Continued

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