Brand Strategy | Jacob Tyler

Design For The Internet of Things

Technology continues to march on, and the world continues to become more connected. The next great wave of technology is expected to be the “Internet of Things.” What is the Internet of Things, you ask? Basically, it refers to anything … Continued

Attention Retailers: Facebook Product Ads Have Arrived

Remember the days of catalogue shopping? A slew of catalogues would arrive on your doorstep – JC Penny, Eddie Bauer, Sears, etc. – and you’d flip through hundreds of pages to find the items that you wanted or needed. While … Continued

Copy That: 9 Essential Copywriting Rules for Brands

No development in history has moved the human race forward more than the written language. From cave drawings to the printing press to the Internet, words move our world and shape our beliefs. Words are our greatest form of communication, … Continued

Designing Our Life Experiences

Have you ever really thought about how design influences your everyday actions? Most of the time, we’re unaware of the subtle visual queues that guide our daily lives. Whether it’s strategically placed road signs on the freeway, color-coded packaging or … Continued

Emotional Spending: Why Experience Trumps Product

There’s a common saying among marketers and copywriters: “Sell the benefits, not the features.” In essence, this means that consumers are more interested in what the result of your product or service will have on their experience as a consumer … Continued

The Five Main Components of a Strategic Brand Communications Plan

Does your brand have a plan? How will your brand communicate with its audience? Who is its audience? What message do you want to deliver? A strategic brand communications plan is an integral part of any branding effort. Integrating a … Continued

Shake, Rattle and Roll: Shake Shack’s $1.6 Billion Brand

At Jacob Tyler, we draw design inspiration from the world around us. We create functional and intuitive designs that accurately portray the brand they represent. In order to achieve this end, we immerse ourselves in the culture of an organization … Continued

Design For The Internet of Things

Attention Retailers: Facebook Product Ads Have Arrived

Copy That: 9 Essential Copywriting Rules for Brands

Designing Our Life Experiences

Emotional Spending: Why Experience Trumps Product

The Five Main Components of a Strategic Brand Communications Plan

Shake, Rattle and Roll: Shake Shack’s $1.6 Billion Brand

Super Brands: The Brand Personalities of the Seahawks and Patriots

Crashing the Party: How Brands Engaged an Audience of 33 Million at the College Football National Championship

What’s Old is New: Miller Lite Goes Back to the Future With Re-Rebrand

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