Creative Agency | Jacob Tyler

7 Brand Launch Rules For Start Ups

Over the last few of years, San Diego has experienced a significant rise in startup companies. In one six month period last year, 228 companies formed in the area! To those of us who live here in America’s Finest City, this is … Continued

17 Quotes on Design Philosophy From Apple’s Sir Jony Ive

Recently, Apple announced it was “promoting” its lead designer, Jony Ive. The promotion is little more than a title change, as Ive has led Apple’s world-changing product design since joining the company in 1996. “Sir” Jony Ive (he’s been knighted … Continued

Is Anyone Watching This? – Video Ads and Viewability

In the beginning of this millennium, around when the DVR became ubiquitous and the Internet realized its potential as the platform for content delivery, the television ad was pronounced dead. The perpetual march of technology, combined with a growing distrust … Continued

Are You Ready for Mobilegeddon?

In April, Google officially rolled out its “mobile-friendly” search ranking update. In short, this means that Google will now boost the rankings of what it considers to be “mobile-friendly” pages – and penalize pages that it does not – on … Continued

Jacob Tyler Has a New Home – And it Might be Haunted

After a few months of “camping out” with our good friends at Solekai Systems while waiting for our new office to be built out, I’m happy to announce we’re finally home. Actually, we’ve been in our new space for a month … Continued

How Design Consistency Builds Brand Recognition.

There are many factors that go into creating a widely recognized brand. Without design consistency however, this can never be achieved. On a recent trip to visit family in Cincinnati, Ohio, my then two-and-a-half-year-old son, Teigan, crafted a perfect case … Continued

Design For The Internet of Things

Technology continues to march on, and the world continues to become more connected. The next great wave of technology is expected to be the “Internet of Things.” What is the Internet of Things, you ask? Basically, it refers to anything … Continued

Google to Penalize Non-Mobile Friendly Websites in Search

If you’ve been putting off upgrading your existing website to a responsive web design, it’s officially time to reconsider. Starting on April 21, 2015, Google will begin penalizing non-“mobile-friendly”(read, non-responsive websites) by downgrading those websites’ rank on Google searches. In … Continued

Get the Grease

The old adage “the squeaky wheel gets the grease” is most often used to describe the value of complaining. It conjures images of a cranky old man demanding a new bowl of soup because the temperature is a tad off. … Continued

Attention Retailers: Facebook Product Ads Have Arrived

Remember the days of catalogue shopping? A slew of catalogues would arrive on your doorstep – JC Penny, Eddie Bauer, Sears, etc. – and you’d flip through hundreds of pages to find the items that you wanted or needed. While … Continued

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