Key Branding Lessons from Security Companies
It’s no secret that home security isn’t the sexiest industry in the world. Homeowners who are in the market for home security are looking for protection, safety and peace of mind. And because home security is founded in the concept of stability, it does not lend itself so well to trendy, eye-catching advertisements.
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Take a behind the scenes look at the brand creation process for Soundcast’s wireless Bluetooth speaker, Melody.
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