Borderline Talent- Deceptively Relevant


by Jonathan Marshall Because I like to end the week on a cultural high note I included this inspiring TV spot from SKOF snacks. Borderline talent- everybody has it, and SKOF knows it. They are reaching out to their target … Continued

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Which Facebook Group do you fall into?


by Jonathan Marshall As our grandparents and long-lost 9th grade homecoming dates find us on Facebook, I think it makes sense to have a strong understanding of new groups and personalities as they relate to users of social media. I … Continued

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Blurring the Boundaries of our Senses


by Jonathan Marshall We have certain expectations of products and of brands, both natural and conditioned. By breaking traditional aesthetic and behavioral boundaries challenger brands are blending the senses, creating synesthesia-type experiences to stand out and define their difference. This … Continued

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Handerpants – Great Viral Video


by Jonathan Marshall Handerpants are a real product and they only cost $12. If you are a ninja with delicate hands, a magician or just plain old- Handerpants are your answer! These 95% cotton, 5% spandex, fingerless gloves look and … Continued

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Nike – It's not just about Sports


by Jonathan Marshall Global Brands like Nike often use their enormous reach and influence to educate people about issues like cancer, AIDS, global warming, and many others. Even though the Lance Armstrong Foundation has made huge strides in the fight … Continued

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Creatives to Know – A Solid Approach


by Jonathan Marshall I found this great interview of Up-and-Coming Creatives featured in the top stories/news section of Creativity Online, a blogosphere featuring the Best in Advertising, Design and Digital Creativity. Katie McCarthy, an Art Director, and Jessica Shank, a … Continued

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