Knowledge | Jacob Tyler

Going Native

Digital advertising tactics continue to evolve, but there’s one that seems to be growing faster than any other – “native” advertising. Second only to display ads in usage, native advertising was estimated to be a more than $3 billion industry … Continued

Super Brands: The Brand Personalities of the Seahawks and Patriots

The New England Patriots and Seattle Seahawks faced off this past Sunday in Super Bowl XLIX (49). The Seahawks and Patriots have not only been two of the most successful NFL franchises over the last few years, but two of the … Continued

User Experience Case Study: JBS International

Your website is more than an information depot. Your website is the first engagement visitors have with your brand. First impressions – and experiences – will ultimately determine how potential customers receive your brand. The manner in which visitors … Continued

Crashing the Party: How Brands Engaged an Audience of 33 Million at the College Football National Championship

People always want to be invited to the biggest party. The parties with the “In Crowd.” It’s human nature. These days, they call it “FOMO” – Fear of Missing Out. But it’s more than that. It’s the desire to engage … Continued

Content is King: Inbound Marketing and the New Consumer

The world of marketing and advertising has changed. You’re more likely to fast-forward through TV commercials on your DVR rather than watch them. You’ve probably clicked that little “x” on the digital ad that popped up on your screen while … Continued

What’s Old is New: Miller Lite Goes Back to the Future With Re-Rebrand

Miller Lite, once America’s most popular lite beer, is going back to the future. Miller has redesigned – or rather recycled – its can design from the mid-70s in an effort to attract Millennial drinkers (ages 21-30) who prefer a … Continued

Talk to Me Goose: The Importance of the Marketing-IT Relationship in the Digital Age

A long time ago, in an office far, far away, marketing and IT departments inhabited very different worlds. In one corner, you had the marketers – the swashbuckling, right-brained Don Draper’s and P.T. Barnum’s of the world. In the other … Continued

Rebranding NASA

In the following article, Fast Company contributor Susan Karlin details NASA’s rebirth by rebranding. Just a few short years ago; America’s space program seemed in tatters. In 2011, NASA was preparing for the final flight of its Space Shuttle program to little fanfare. … Continued

The Beauty – and Limitations – of Parallax Scrolling Websites

The rapid rise of mobile devices has ushered in the Responsive Web Design revolution – websites designed to “respond” to their environment – be it a mobile device or operating system. With approximately half of all Internet browsing being done … Continued

Considering the Right Color for Your Brand

If you’ve recently started a new company, created a new product or are rebranding an existing entity, chances are you’ve been thinking a lot about what your brand will look like – and what it will feel like. In most … Continued

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