Marketing Professionals

Pathos in advertising

Proctor & Gamble’s 2014 Sochi Olympics ‘Thank You, Mom’ Commercial nails it on the head with an appeal to the audience emotions. I would say it’s the first tear jerker in 2014 for sure.

2014 Brand Resolutions for Every Company

– Seven tips companies should keep in mind as they prepare for a new year – As we near the end of another year, it’s not only time for companies to reflect on what worked and what didn’t work in … Continued

Best Practices: The Business Lunch

The Jacob Tyler Lunch Experience Time for a lunch break. Whether your goal is to make an offer or close a deal, it doesn’t have to take place over a square table in stuffy office. Thanks to the latest mobile … Continued

Email Fail: Be Consistent, Be, Be Consistent

I just received this gem of an email and had to point out a few fails for you all to learn from. While I’m sure you all know better than to do what Fox 5 has done, it’s better to … Continued

Usability 101: A Lesson in Simplicity… and comedy

When concepting and designing any asset for any campaign, be sure to think about the bottom line, ie: what do you want the consumer to do when they interact with your brand? People are, generally speaking, simple creatures so- break … Continued

Why Startups Fail

After analyzing 3,200 different companies, the Startup Genome project has determined the most important dimensions companies must balance to optimize scalable growth.

The Mud Men Cometh.

By Jacquie Benini Ahh, it’s almost upon us, Camp Pendleton’s World Famous Mud Run! I am both excited and a bit apprehensive to be participating in it again this year. Even though I successfully crawled my way through the mud … Continued

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