Nike's 11 Maxims


A company’s core philosophy has the power to influence, inspire, and challenge employees on a daily basis. Nike, being the progressive company they are, employs an emergent strategy, “one that originates in the interaction of an organization with its environment.” … Continued

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Lego: Toying with Augmented Reality


Augmented Reality (AR) tools are changing the way consumers visually interact with both the real and virtual world. Today, users can place 3D animations directly into live video streams, integrate images from the external user environment, and essentially connect the … Continued

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