SEO Practices | Jacob Tyler

Microsites and Landing Pages: A Primer

Just about every business has a website – or at least should. But a website is not the only venue through which you can market your business on the web. The rise of online marketing and its various tactics have … Continued

17 Quotes on Design Philosophy From Apple’s Sir Jony Ive

Recently, Apple announced it was “promoting” its lead designer, Jony Ive. The promotion is little more than a title change, as Ive has led Apple’s world-changing product design since joining the company in 1996. “Sir” Jony Ive (he’s been knighted … Continued

Are You Ready for Mobilegeddon?

In April, Google officially rolled out its “mobile-friendly” search ranking update. In short, this means that Google will now boost the rankings of what it considers to be “mobile-friendly” pages – and penalize pages that it does not – on … Continued

Copy That: 9 Essential Copywriting Rules for Brands

No development in history has moved the human race forward more than the written language. From cave drawings to the printing press to the Internet, words move our world and shape our beliefs. Words are our greatest form of communication, … Continued

The Beauty – and Limitations – of Parallax Scrolling Websites

The rapid rise of mobile devices has ushered in the Responsive Web Design revolution – websites designed to “respond” to their environment – be it a mobile device or operating system. With approximately half of all Internet browsing being done … Continued

Importance of Brand in Digital Marketing and SEO

Today – I had the pleasure of speaking at the Customer Engagement World conference in New York City. I presented with Grayson Lafrenz and Nicholas Slettengren of Power Digital Marketing, our strategic partner, on the importance of brand in digital … Continued

Contemporary Jazz: The Increasingly Symbiotic Relationship Between Creative Agencies and Digital Marketers

2010 doesn’t exactly seem like ancient history, but in the world of branding, it might as well be. The landscape has changed drastically in a short period of time – in a good way. The cornerstone of our business hasn’t … Continued

Maximizing your PPC Split Testing Strategies

Search Marketing Standard posted a blog about how to test your PPC Campaigns with useful tips like re-writing ad copy, headlines, description lines, incorporating heavy keywords and even the length of time you should run split-testing. We posted the article … Continued

Google Commands that will Make People Think You're a Hacker

It’s an understatement to state the Google search engine has by far the most influence over today’s web behaviors. Google claims to receive over 1 billion searches each day. Also, 15% of those 1 billion searches each day, they’ve never … Continued

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