by Jonathan Marshall
“These must be the creatives – just look at those funky outfits!” Sometimes it’s a battle for the big idea, and sometimes the creatives don’t always see eye to eye with the client… or the budget for that matter.
With changes like, “We need to make the logo bigger, but feel smaller,” and “Let’s run it through 19 focus groups,” – it can feel like the conversation is in four different languages. Cheers to all the creative agencies for battling for the big idea!
p.s. This is why JTCG doesn’t use account executives…