A website is like an interactive book where the reader can choose where to go based on what part of the site is of most interest. Websites are made up of pages, which each contains content that relates to the overall theme of the site. Large sites can have thousands or more pages while the simplest sites may only have a handful. Many websites have much information to convey along with interactive components such as videos, images and pop up windows. It is critical for these websites to utilize effective web design to create the most engaging pages for their users.
Web design requires an intricate understanding of design principals, a strong knowledge of programming and an appreciation of the incredibly fast evolution of Internet technology. Content, visibility, appearance, and usability all must work together to make a website user-friendly and attractive. Users demand a website that is attractive and easy to navigate. They have little patience for a cumbersome or confusing website.
Web design is also used to optimize a website for search engines. By presenting clear information about the website’s topics, including good use of keywords, web design encourages search engines to correctly categorize the site and bring it up to the top of the rankings under the most relevant keywords.
Once a web design is finished, it must be submitted to search engines in order to garner a ranking and show up in the listing results of a search query. A web designer has to link pages carefully and successfully, so that movement through the site is seamless. To increase visibility on the Internet, entire websites can be linked with other websites, which is part of what makes the Internet like a giant informational web. The more incoming links a website has, the better the visibility it can gain, because search engines use linking to calculate the popularity of a website.
Good web design involves both front-end and back-end work. The front end of a website is everything a user sees when they arrive to the site. It comprises the components of a web site that are visible and interactive, which includes the graphics, text, and audio. The back end of a web design is everything the user doesn’t see such as source code, scripted functions, and the server-side components. Both the front end and the back end components of a website are equally important in a successful web design.
Web design can make or break a website. To be an effective web designer requires a wide range of skills and the gift to balance good design with strong coding and search engine optimization. Good web designers are in high demand as the Internet continues to grow and integrate into everyday life.