I was reading an article in Fast Company about creating Hipster Logos and was inspired to contribute to a quick blog. I have to admit, the graphic and directions they included were pretty spot on (see graphic below)
Below are some samples of the process we went through with the client to come up with the final logo/label design for the brand. It’s interesting to see where we started and where we ended up. Of course, where we started and where we ended up were all driven through our Discovery process with the client. As well, anyone in the design world knows that sometimes our designs end up being somewhat “butchered” throughout the process, but in the long run…as long as there is no specific reason that an image or message could tarnish the brand, the client gets what they want.
In this case…
1. We started to examine different typography treatments to get buy in on overall direction for the logo type treatment.
2. Round 2 – More versions of potential treatments that will then be used as a part of the label.
3. Now we add a “hipster” logo mark that can eventually be separated from the type as the company gains brand recognition…
4. Throw it on some label samples and add the remaining recipe items… like the “CO” as a qualifying term.
5. Add the “distressed” feeling to age the label like a fine wine… Voila… your Hipster brand is created.