by Jonathan Marshall
Advertising agencies like McCann New York and Universal McCann teamed up with others in the ad community to put together this 30-second spot with the International Rescue Committee. The creative agencies hope the video will encourage immediate donations for Haiti relief efforts.
The Haitian Red Cross believes up to 45,000 and 50,000 people have been killed by the quake and as many as 3 million people injured or made homeless. Huge numbers of people in the Haitian capital lack food, clean water, shelter and medical care, even as one of the largest international relief efforts in recent history gets underway.
I really like the message, and with the help and assistance of most major cell-phone companies, we can all easily and quickly donate without having to fill-out any paperwork, call anyone, or even provide bank account information. It’s VERY easy and every dollar counts.
Please text HAITI to 25383 to donate $5 to help the International Rescue Committee rescue lives in Haiti.