What happens when we’re asked to invent the brand behind Soundcast’s sleek wireless speaker system that packs a punch of high quality sound?
Here’s a behind-the-scenes peek:
1. Handwriting contest
Putting their best penmanship forward, the JT team had script-off. Cursive makes a come back.
2. Experiencing Melody
We submersed ourselves in the music, listening at home and in the office, which served as inspiration for developing the Melody story.
“Sophisticated, sexy, smart.Always invited.”
3. Icons, icons, icons
We transformed Melody’s key elements into unique icons for each.
4. BBQs & Boat Excursions
As a portable product, building the Melody brand called for lifestyle photoshoots in our favorite
San Diego destinations, from Balboa Park to Coronado beach.
5. Melody in a box
Tying together copy and imagery, we created a product packaging design that invites you to learn more about Melody.
No, not this box…