A Look Back: 2014 Social Media Trends for Marketers

It’s no secret that social media has changed the game for marketers. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, 92 percent of marketers say that social media efforts have generated more exposure for their business. Just about everybody is on social media; so social media is where businesses must be. But just being there isn’t enough. The medium is constantly evolving, and businesses need to continuously evolve with it. Businesses know where to communicate, but knowing how to communicate can be challenging.

One of the trends noted in the report was a significant increase in visual tactics like infographics and memes. Seventy-percent of marketers said they planned on increasing their business’s visual presence on social media. Visual communication, if done properly, can be highly effective. Visual messaging is easily digestible, can invoke feelings and spur action. A well-coordinated visual effort can also drive brand recognition – and inspire brand loyalty. Check out seven key trends from the 2014 Social Media Marketing Industry Report in the infographic below, and fill out the form to the right -> if you’d like to discuss visual tactics for your business!

social media examiner marketing trends infographic Social media marketing trends for 2014 from Social Media Examiner.