In a recent post, Les Kollegian told the story of how the Jacob Tyler name came about. The name is both personal and meant to communicate a certain level of quality. But the name Jacob Tyler only became the brand Jacob Tyler after years of nurturing and growth. A name by itself doesn’t make a successful business – you need a great product and a great marketing strategy behind it, but your business’ name is where it all begins. It’s the Keystone of what you’re building. The naming process is an important time for any business, and there are more than a few variables to keep in mind when choosing the right name. The following article is a good primer for naming your business.
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