Social has revolutionized the way we communicate, the way marketers market, the way customers consume and the way we all engage with brands. It really and truly is the missing link the marketing industry has been waiting for.
Instead of putting up a billboard or publishing a print ad and hoping the design/messaging is enough to inspire a sale, we can include calls to action and actually know what works and what falls short. We can offer incentives to engage on social networks, capture email addresses from Facebook, drive traffic to the website from print collateral, inspire conversation from email marketing, offer customer service online in real time…the list goes on.
Social Marketing translates your brand into a living breathing personality online and gives you the opportunity to flex your creative muscles. Social is the fuel that powers every other marketing initiative – thereby allowing you to meet your customers no matter where they are or what medium they consume. Whether they’re watching television, reading the newspaper, checking their email or on Facebook, social marketing gives you the tools to supersede all marketing channels and get the greatest return on your investment.
Social Marketing is not in any way reinventing the wheel. On the contrary, it simply applies new technology to the classic marketing principles we’ve used for decades past. It’s finding, capturing and engaging in the conversations that are taking place both on and offline. It’s finding those prospects and being there for them in their moment of need. It’s providing them with information when they need it, support when they ask for it and rewarding them for being loyal customers. Social marketing is establishing a presence you’re proud of and making sure you will be the first company people think of when they need your product.
Social Marketing is the way of the future. The options are: evolve or face extinction.