A shockingly common misconception of social media is that merely creating profiles and establishing any presence then allows you to permanently cross social media off your list of things to do. This people, is NOT the case. Social media is like a plant. It needs to be watered and cared for in order to grow. If you neglect it, well, you’ll have some dead potted something taking up space in your life; and no one thrives when corpses hang around the house.
That morbid analogy aside, the beauty of social media is that with time, consistency and encouragement, success is sure to follow. People love to associate and side with their favorite brands online and since your target market is on Facebook anyway, you need to be where they are. That being said, the flip side is that people love to rant and I think that scares a lot of companies. The bottom line though, is that they’re going to rant whether you know it or not; so shouldn’t you take an active stance to improve your company’s reputation, rather than a passive one?
Talk to your audience and engage with them often. Ask them what they want to hear about and give it to them. Provide your customers with a blend of self promotion, or updates about what you have going on at your company, personal interaction and finally, relevant information that they might want to hear about/find interesting. Also, make sure to give your company a voice. If you don’t know what it is, find it. Talk to your founder, owner, CEO or corporate and create a personality that will most appeal to your target. Remember, you’re there because they are so find out what they’re looking for and provide it. Loyalty and growth will surely follow.