Avoiding Unnecessary Complexities


Since first watching the TED talk by Roman Mars entitled, “Why city flags may be the worst designed thing you’ve never noticed” I’ve been on a mission to avoid unnecessary complexities – not only in my work, but also in my … Continued

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How Design Consistency Builds Brand Recognition.


There are many factors that go into creating a widely recognized brand. Without design consistency however, this can never be achieved.  On a recent trip to visit family in Cincinnati, Ohio, my then two-and-a-half-year-old son, Teigan, crafted a perfect case … Continued

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