– One of nation’s leading women-owned management, IT consulting firms announces re-branding, new website initiative –
SAN DIEGO – November 25, 2013 – JBS International, one of the nation’s leading women-owned businesses offering management and information technology consulting services to public- and private-sector clients, announced Jacob Tyler, a full-service brand communications agency, was selected as its agency of record.
Designing solutions that uncover opportunities and address challenges for a wide range of organizations, Jacob Tyler will spearhead the company’s efforts to revitalize its brand, develop a new identity, and produce a new web presence.
“Jacob Tyler has already played a crucial role in moving us forward as an organization,” said Jerri Shaw, JBS International’s co-founder and co-CEO. “A powerful discovery process that Jacob Tyler led has given us a new framework to showcase the passion and talent of our experienced staff, and relay this to clients, prospects and the general public across all touch points.” ”
At the onset of this rebranding initiative, Jacob Tyler implemented its process-oriented approach that includes a discovery period, insight workshop, planning, design and conception as well as the execution and management of those steps. The agency conducted a comprehensive, two-day discovery workshop with JBS’ core decision-makers at the company’s Washington, D.C. headquarters. This allowed the Jacob Tyler team to better understand the company’s business lines, processes and culture. In doing so, the agency helped JBS focus on outlining the foundation to develop the overall brand and messaging platform that will resonate across all business lines.
“When viewing the JBS traditional marketing collateral and online presence, one would never know that they are a $70 million dollar company with more than 350 employees. Our goal is to invigorate the brand for both internal and external audiences. The new web design, for example, will employ a “mobile first” strategy while using innovative and interactive functionality that’s visually appealing and focused on creating conversion,” said Les Kollegian, CEO at Jacob Tyler. “It will also be important for us to showcase JBS’ company culture and position the firm as a forward-thinking technology and human-based solutions company. We’re confident that this is going to create a big impact for the company and 2014 revenue.”
About JBS International
JBS International, Inc. (JBS) is a women-owned business that offers a broad and diverse set of management and information technology consulting services to public- and private-sector clients. Established in 1985, JBS has worked with clients to successfully design solutions that focus on opportunities and address challenges—always with an emphasis on understanding the specific health, social, and educational needs of people across the lifespan and from all walks of life. Their work includes health IT, research and evaluation, public health, social services, policy analysis, communications services, and international work in education. JBS International recently ranked second in revenue for women-owned businesses in the DC metro area by the Washington Business Journal.
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About Jacob Tyler:
Jacob Tyler is a full-service brand communications agency that creates brands with meaningful and significant value. It does so through its expertise in brand strategy, identity and implementation, which includes web design and development, product design, printed collateral, online marketing, social media, and reputation management. It has been honored by Inc. 5000 as one of America’s fastest growing companies in 2010, was named by the San Diego Business Journal as one of the city’s fastest growing companies, five years in row, and has been the recipient of more than fifty national design and marketing awards. Clients served include Nuvasive Inc, Chicago’s Hotel 71, Four Seasons Hotels, Terranea Resort, AT&T, Rhino Vehicle Protection, Milwaukee Motorcycle Clothing and Upper Deck.
For more information about Jacob Tyler, Internet Marketing Inc., or the new partnership, please call Victoria Hodgkins at (619) 573-1061 x305.