– Prominent international management training, consulting firm stays ahead of competition with new interactive site; promotes online resources, offerings –
SAN DIEGO – January 27, 2014 – The Ken Blanchard Companies®, a global leader in workplace learning, productivity, and leadership effectiveness, announced the launch of its new website to help clients achieve their leadership goals.
The international management training and consulting firm selected full-service, brand communications agency Jacob Tyler, to design the user-friendly, interactive site for visitors to find tailored solutions for their needs.
“CEOs and their Chief Learning Officers look to us to solve some of their greatest organizational challenges. The new website is simplified and showcases our offerings in a way that’s easy to understand,” said Wendy Wong, Senior Vice President of Marketing at The Ken Blanchard Companies. “The Jacob Tyler team brought insightful ideas to the table that have increased our brand awareness so we’re able to interact with not only companies, enterprise clients, government agencies, and trainers and learners, but we’re also prepared to better engage with the Gen Y demographic as they enter the workforce.”
While Blanchard is already ahead of the curve in its industry, the new website aimed to improve the online experience for its users by shortening the sales cycle and better educating visitors on the company’s offerings. Jacob Tyler not only focused its efforts on the new website design, but also developed Blanchard’s information architecture and content strategy.
“Jacob Tyler began this process by simplifying Blanchard’s information architecture to make the breadth of its offerings clear and accessible, and to ensure their brand stays focused over time,” explained Melissa Kaysen, Vice President of Brand Strategy and Marketing at Jacob Tyler. “This exercise is a crucial element of brand development and sets the foundation for a strong brand messaging platform.”
“Already we are seeing an increase in our web traffic and inquiries for public workshops,” said Wong. “Making things easier to find on our website has been the biggest difference in how we engage with our customers.”
It’s Jacob Tyler’s unique brand strategy approach that translates to measurable results for its clients. With a new website that promotes their online resources, boasts a streamlined navigation and engages its user with interactive design elements, Blanchard is now able to focus on lead generation and conversion.
About The Ken Blanchard Companies
The Ken Blanchard Companies® is a global leader in workplace learning, productivity, and leadership effectiveness that is best known for its Situational Leadership® II program — the most widely taught leadership model in the world. Because of its ability to help people excel as self-leaders and as leaders of others, SLII® is embraced by Fortune 500 companies as well as mid- to small-size businesses, governments, and educational and nonprofit organizations.
Many Blanchard® programs for teams, customer loyalty, change management, and leadership development blend the use of assessments with elearning and instructor-led training. Self-paced elearning modules are available via Blanchard Online Learning—a cloud-based platform that is interactive and easy to use via mobile tablets.
Using best practices based on the company’s continual research, Blanchard’s world-class trainers and coaches support people in making the shift from learning to doing and drive organizational and behavioral change into all levels of organizations. For more information about Blanchard Global Locations, visit www.kenblanchard.com or call (760) 489-5005.
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About Jacob Tyler:
Jacob Tyler is a full-service brand communications agency that creates brands with meaningful and significant value. It does so through its expertise in brand strategy, identity and implementation, which includes web design and development, product design, printed collateral, online marketing, social media, and reputation management. It has been honored by Inc. 5000 as one of America’s fastest growing companies in 2010, was named by the San Diego Business Journal as one of the city’s fastest growing companies, five years in row, and has been the recipient of more than fifty national design and marketing awards. Clients served include Nuvasive Inc, Chicago’s Hotel 71, Four Seasons Hotels, Terranea Resort, AT&T, Rhino Vehicle Protection, Milwaukee Motorcycle Clothing and Upper Deck.
For more information about Jacob Tyler, Internet Marketing Inc., or the new partnership, please call Victoria Hodgkins at (619) 573-1061 x305.