Lamkin looks to Jacob Tyler for a new creative approach.
San Diego – June 11, 2009 — Lamkin Grips has chosen Jacob Tyler Creative Group (JTCG) as its agency of record for their 2010 campaign. Since 1925, Lamkin has been making premium-quality, performance-driven golf grips that give players of every ability a better feel for their game.
Lamkin, a family-owned company, is a major supplier of grips for all the premier golf club manufacturers. In addition, Tour professionals and amateurs throughout the world use their grips. Every product features the technical, design and material innovations that enable golfers to perform their best and enjoy the game of golf.
“We began our search over a month ago for a creative team to design our new website and develop our 2010 advertising campaign. After interviewing several groups we chose Jacob Tyler. We liked their vision and expertise, and we look forward to a strong partnership,” said Kim Doren, Director of Marketing at Lamkin Grips. “We will work closely with JTCG to develop a comprehensive marketing strategy that will increase sales and brand awareness among consumers in the golf community.”
JTCG will come up with tailored and consistent campaigns to support those goals. “I want to push the envelope to create campaigns that differentiate Lamkin from their competition and resonate with experienced, avid golfers, as well as all casual golf enthusiasts,” said Les Kollegian, JTCG Owner and Creative Director. “Lamkin already has a well-established reputation in the golf world, and with the help of our concrete print and interactive strategies, we are confident they will see new revenue streams and enhance their brand.”
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Founded in 2000, Jacob Tyler Creative Group is a tightly knit group of talented and experienced marketing, media, and software development professionals. A San Diego boutique design firm, Jacob Tyler specializes in printed collateral, Web design and development, product design, and online marketing. The company is headed by Les Kollegian and has created campaigns for Xterra Wetsuits, College magazine, Active Network, and Trader Vic’s. To read more, please visitjacobtyler.com.