OverviewThirsty for something new? Formed in 2012, Blink Energy Water is a beverage manufacturer that believes you should have the energy you need without all the excess sugar, chemicals, coloring and calories. While showing up to Jacob Tyler with essentially an idea on a napkin, their now ever-growing product line features low calorie, fruit-flavored waters that have added caffeine to keep folks energized while they hydrate.
ChallengeBlink Energy Water wanted to stake their claim amongst energy drink enthusiasts, but as a fledgling start-up in an already oversaturated market, they had their work cut out for them. They needed seasoned brand experts collaborating with them to create their brand from the ground up and help them stand out as a deliciously fresh drink alternative.
Always up for the challenge, we came on board to guide them through building the Blink Energy Water brand, which at the time only had two flavors. We discussed at length their fit within the industry and how to find a home in the hearts of their consumers. Together, we crafted their identity from its very name to developing the packaging and interactive experience that would cement the brand. In the end, we served up Blink Energy Water, the preferred premium beverage brand that could give its competitors a ‘marathon run’ for their money.
Energy for Your Life
More than water, but less than soda or coffee, we concentrated on marketing Blink Energy Water to the everyday, hard-working person with an active lifestyle. The bright, bold colors of our logo design reaffirmed the lively, energetic quality of the beverage and the lifestyle it embodies. The brand design was reinforced through all of the elements of their business suite, packaging, and Website design.
Creating a Brand Story
Corporate Identity & Business Suite
To support the launch of Blink Energy Water, we created purposeful messaging that showcased the brand as a compelling alternative to your run-of-the-mill energy drink. All aspects of our content strategy pushed Blink Energy Water as a high quality beverage that could sustain life of a consumer always moving and on-the-go.
Web Design + Development
Ensuring a compelling brand connection, we designed an immersive user experience with bright color and clean lines that highlighted the relevancy of Blink Energy Water in their life. For a more customized online experience, we made it possible for users to adjust the color palette to his or her flavor preference.
Since launch, Blink Energy Water has opened their product offerings to include five additional flavors as part of their all-natural line. They are also now found in nine major retailers around San Diego and are continuing to grow everyday to make their way across the country, recently including Texas and Louisiana.