Why Blogging Matters


Tis the season for checking annual analytics and check them I did. For my personal blog, nicfletch.com, I thought I’d take a look at the numerical proof in the pudding from December 2011 until now. What I found was pretty … Continued

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Be Happy, Get Free Ice Cream


By Nicole Fletcher What will they think of next? New age vending machines from Wall literally measure your smile (15 times per second mind you) and if you’re really and truly happy, they reward you with a free ice cream … Continued

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Sex Sells Baby…Carrots?


If you have not heard already, MDC Partners Agency Crispin Porter & Bogusky is lending a hand to the Carrot industry to launch a $25 million campaign to position baby carrots in “sleek, junk food packaging” in order to boost … Continued

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Jumping the Shark, err Raven


As a follow up to our respect for Old Spice’s most recent campaign featuring Isaiah Mustafa, we’ve taken interest in (along with everyone else in the industry) where Weiden and Kennedy’s creative design forces will take the brand next. Problem … Continued

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