Are You Ready for Mobilegeddon?

In April, Google officially rolled out its “mobile-friendly” search ranking update. In short, this means that Google will now boost the rankings of what it considers to be “mobile-friendly” pages – and penalize pages that it does not – on … Continued

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How Design Consistency Builds Brand Recognition.

There are many factors that go into creating a widely recognized brand. Without design consistency however, this can never be achieved.  On a recent trip to visit family in Cincinnati, Ohio, my then two-and-a-half-year-old son, Teigan, crafted a perfect case … Continued

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Nutrition Facts

Designing Our Life Experiences

Have you ever really thought about how design influences your everyday actions? Most of the time, we’re unaware of the subtle visual queues that guide our daily lives. Whether it’s strategically placed road signs on the freeway, color-coded packaging or … Continued

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NASA astronaut

Rebranding NASA

In the following article, Fast Company contributor Susan Karlin details NASA’s rebirth by rebranding. Just a few short years ago; America’s space program seemed in tatters. In 2011, NASA was preparing for the final flight of its Space Shuttle program to little fanfare. … Continued

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Jacob Tyler in the naming process

Let’s Start With Your Name

In a recent post, Les Kollegian told the story of how the Jacob Tyler name came about. The name is both personal and meant to communicate a certain level of quality. But the name Jacob Tyler only became the brand … Continued

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Usability Findings and Guidelines

Everyone would agree that usability is an important aspect of Web design. Whether you’re working on a portfolio website, online store or Web app, making your pages easy and enjoyable for your visitors to use is key. According to Smashing … Continued

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