Interactive | Jacob Tyler

Design For The Internet of Things

Technology continues to march on, and the world continues to become more connected. The next great wave of technology is expected to be the “Internet of Things.” What is the Internet of Things, you ask? Basically, it refers to anything … Continued

Google to Penalize Non-Mobile Friendly Websites in Search

If you’ve been putting off upgrading your existing website to a responsive web design, it’s officially time to reconsider. Starting on April 21, 2015, Google will begin penalizing non-“mobile-friendly”(read, non-responsive websites) by downgrading those websites’ rank on Google searches. In … Continued

Attention Retailers: Facebook Product Ads Have Arrived

Remember the days of catalogue shopping? A slew of catalogues would arrive on your doorstep – JC Penny, Eddie Bauer, Sears, etc. – and you’d flip through hundreds of pages to find the items that you wanted or needed. While … Continued

User Experience Case Study: JBS International

Your website is more than an information depot. Your website is the first engagement visitors have with your brand. First impressions – and experiences – will ultimately determine how potential customers receive your brand. The manner in which visitors … Continued

Rebranding NASA

In the following article, Fast Company contributor Susan Karlin details NASA’s rebirth by rebranding. Just a few short years ago; America’s space program seemed in tatters. In 2011, NASA was preparing for the final flight of its Space Shuttle program to little fanfare. … Continued

The Delightful Pandering of Honda’s Skeletor Ad

The holidays have come and gone but we thought we’d revisit a campaign that had amazing reach! Everywhere you turn during the holidays, you’re inundated by advertisements for everything from vacuum cleaners to vacation homes. The message is the same: … Continued

The Beauty – and Limitations – of Parallax Scrolling Websites

The rapid rise of mobile devices has ushered in the Responsive Web Design revolution – websites designed to “respond” to their environment – be it a mobile device or operating system. With approximately half of all Internet browsing being done … Continued

Is Responsive Web Design Right for You?

Over the last year, the most common question I’ve been asked by clients is – “What is Responsive Web Design, and why do I need it?” Here are the basics: So, what is Responsive Web Design? Let’s start with a … Continued

Importance of Brand in Digital Marketing and SEO

Today – I had the pleasure of speaking at the Customer Engagement World conference in New York City. I presented with Grayson Lafrenz and Nicholas Slettengren of Power Digital Marketing, our strategic partner, on the importance of brand in digital … Continued

#TechnologyAndStuff

Poor Rikk Wilde, AKA “Chevy Guy.” Seconds after the Chevrolet regional manager stumbled through a painfully awkward presentation of the World Series MVP trophy (and plug for the Chevy Colorado) in which he described the Colorado as having “class winning … Continued

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