Sun Newspaper: The UK's Best Handheld

by Jonathan Marshall The Sun Newspaper decided to go with a very unique twist on Apple’s commercials in their latest advertising campaign. In one of their viral videos, they basically used Apple’s personality and recognizable brand traits for the foundation … Continued

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New McDonald's Campaign… Does it Work?

Since you definitely can’t read the small font at the bottom of this first ad, it says, “To get the message out about a McDonald’s free coffee promotion, a common street light was transformed into a giant carafe pouring a … Continued

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Apparently As Long As It's Fun…

by Jonathan Marshall To encourage people to take the staircase instead of the escalator, Volkswagen converted a set of steps at the Odenplan subway station in Stockholm into working piano keys. DDB Stockholm, the agency behind the campaign, considers these … Continued

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Nikon gets in your Face…

Perhaps one of the most direct, in-your-face (literally) examples of interactive advertising Nikon has ever pushed. The popular technology-giant received inspiration from our celebrity-glamorized paparazzi culture to launch the brand’s D700 model in Korea. At a heavily-visited subway station in … Continued

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