Marketing Professionals

On the Twelfth Day of Creative: Our Team

As told by our CEO, Les Kollegian… On the Twelfth Day of Creative, I’m both joyful and thankful for all that Jacob Tyler has done this past year. After some VERY big changes and a major transition to a new … Continued

On the Sixth Day of Creative: Thorsnes Litigation Services

As told by Brand Director, Sean Connacher… On the Sixth Day of Creative, I’m hedging my bets on sharing the latest creative/strategic/business-driving work we are developing for our friends at Thorsnes Litigation Services. This company has built a strong reputation … Continued

Microsites and Landing Pages: A Primer

Just about every business has a website – or at least should. But a website is not the only venue through which you can market your business on the web. The rise of online marketing and its various tactics have … Continued

Instagram’s Latest Updates Could Help Brands Reach Consumers

Visuals are a powerful way to promote your brand. The right image can capture the soul of a brand and communicate it in an instant. Instagram – the largest image-sharing site in the world – boasts 70 million images and … Continued

17 Quotes on Design Philosophy From Apple’s Sir Jony Ive

Recently, Apple announced it was “promoting” its lead designer, Jony Ive. The promotion is little more than a title change, as Ive has led Apple’s world-changing product design since joining the company in 1996. “Sir” Jony Ive (he’s been knighted … Continued

5 Themes from Interactive Day San Diego, 2015

Ah, Interactive Day. The one day a year when Southern California’s best, brightest and most innovative digital marketers convene to remind each other just how behind the curve they are. It is a day of inspiration and excitement and anxiety … Continued

5 Easy Tactics to Reach Brand Enthusiasts

Do you own a gadget that you can’t wait to tell all of your friends about? Are you quick to recommend your favorite restaurant or a film you enjoyed to anyone who will listen? If so – to paraphrase the … Continued

Is Anyone Watching This? – Video Ads and Viewability

In the beginning of this millennium, around when the DVR became ubiquitous and the Internet realized its potential as the platform for content delivery, the television ad was pronounced dead. The perpetual march of technology, combined with a growing distrust … Continued

Copy That: 9 Essential Copywriting Rules for Brands

No development in history has moved the human race forward more than the written language. From cave drawings to the printing press to the Internet, words move our world and shape our beliefs. Words are our greatest form of communication, … Continued

Emotional Spending: Why Experience Trumps Product

There’s a common saying among marketers and copywriters: “Sell the benefits, not the features.” In essence, this means that consumers are more interested in what the result of your product or service will have on their experience as a consumer … Continued

Check out what we're up to...